30ml Price Per 100ml: 753.33₪

DESCRIPTION

Dior Forever is the iconic no-transfer foundation by Dior that offers a high-perfection complexion with 24h wear.* Thanks to its formula composed of an 86%* skincare base, this fluid foundation provides the skin long-lasting comfort and lets it breathe, while visibly improving your complexion.

Tested in conditions of heat, sweat and humidity, the Dior Forever foundation offers a natural matte makeup finish with no shine, from morning to night. It evens out the complexion, visibly tightens pores and smooths the skin.

This new-generation foundation is clean,** formulated according to a carefully selected list of ingredients. Contains extract of iris, wild pansy, rose and nasturtium, it reveals beautiful looking skin.

Non-comedogenic. Tested on sensitive skin. With SPF 15 protection.

* 24h wear: instrumental test on 20 women. Skincare base: 86% of the formulation comes from ingredients commonly used in skincare creams.
** For more information, visit the Dior page "Responsible Formulation Charter".

BENEFITS

Dior Forever gives the complexion 24h* of high perfection and a natural matte finish with no mask-like effect. Instantly, the complexion is smooth and mattified. This foundation is formulated with a skincare base containing floral ingredients that visibly improves your complexion.

In just 1 week, the skin shows less shine.**
In just 1 month, the skin is visibly more beautiful and the pores appear tightened.**

* Instrumental test on 20 women.
** Shine: consumer test on 123 women. Visible skin beauty and appearance of pores: self-assessment test by questionnaire on 32 women.

FORMULA

Dior Forever foundation is composed of mineral-origin pigments that adjust to the skin’s natural colour and ensure true colour for 24h.*

Dior is committed to sustainable beauty: this new-generation, clean** foundation fully complies with the Dior responsible formulation charter.
Packaging designed to reduce its environmental impact: recyclable*** and composed of recycled material.****


The skincare base contains: wild pansy for its hydrating properties and rose for its refining texture. The foundation visibly improves the complexion.

A MEMBER OF THE UNION FOR ETHICAL BIOTRADE, DIOR IS COMMITTED TO A SOURCING THAT IS RESPECTFUL OF NATURE AND COMMUNITIES.

* Instrumental test on 20 women.
** Clean: carefully selected list of ingredients. For further information on Dior's clean policy, please visit https://www.dior.com/en_gb/fragrance-and-beauty/sustainable-formula-charter
*** Except for the pump. According to local recycling guidelines.
**** The Forever foundation glass bottle contains 15% recycled glass and its cap is made from 100% recycled PET. 100% RPET: this percentage does not take account of added colorants.

SHADES

More than 38 shades with colour that remains true for 24 hours*. 100%** of women have found their shade with Dior Forever. No change to the shades: order your usual shade.

* Instrumental test on 20 women.
** Dior study conducted on 110 women representative of different skin tones referenced by science.

PETER PHILIPS'S TIPS

“A range of natural shades where every woman can find the colour that matches her skin tone.” Peter Philips, Creative and Image Director for Dior Makeup

100%* of women can find their shade with Dior Forever. To find yours:
> Choose the intensity of your skin: from 0 (lightest) to 9 (darkest).
> Choose your skin undertone:
If your skin rarely tans, you are COOL or COOL ROSY.
If your skin tans fairly easily, you are NEUTRAL.
If your skin tans easily, you are WARM, WARM PEACH or WARM OLIVE.

Each foundation needs several minutes to reveal its full intensity on your skin. So be sure to let the formula dry completely after applying to find your perfect match.

Try each shade in augmented reality now.

* Dior study conducted on 110 women representative of different skin tones referenced by science.

APPLICATION TIPS

Tips from Peter Philips:
1. Start applying the foundation by dabbing onto areas that require correction, then blend by smoothing.
2. For totally even coverage over the entire face, you can use a foundation brush. The 24h* wear means no touch-ups are needed during the day.

* Instrumental test on 20 women.

APPLICATOR

Use the Dior Backstage Light Coverage Foundation Brush N°11 or the Dior Backstage Full Coverage Fluid Foundation Brush N°12.